Fun Ways to Celebrate Physical Therapy Month With Your Team!
The more you succeed in your messaging, the more our profession succeeds
Get the Word Out and Have Fun!
October is, without a doubt, the second-best month of the year, and National Physical Therapy Month is a big part of that!
PT Month is a time to celebrate not only our teams but our patients as well. So, how will you celebrate PT month? When getting started, the APTA’s toolkit is available and easy to use. If you haven’t checked it out already, they have a variety of social media posts and flyers from ChoosePT that clinics can use to engage with patients. This year, they are covering the “Value of PT.” which will target the economic value of PT in the United States.
As a company with clinics nationwide, we understand the importance of this message, but we also know how important it is to celebrate local achievements.
Here are Some of Our Favorite Ways to Celebrate Physical Therapy Month!
1. Celebrate Patients by Showcasing their Why
Every patient goes to physical therapy for a reason. Now’s the time to celebrate their “Why”. Get the word out by posting short video clips of patients in the real world enjoying their lives thanks to physical therapy. It could be anything – getting back on the team, going up a flight of stairs, picking up a child, or walking a dog. Capture the moments that were taken for granted beforehand but now mean so much more.
2. Celebrate your Team
Your team works hard. Show how much you appreciate them with something special. An after-hours event, a lunch together, new shirts to celebrate PT Month, or hand-written thank you notes. It doesn’t matter whether your team is large or small. Build them up and show them they’re valuable to your business.
3. Become a Sponsor of or Take Part in a Local Event
Fall is a great time to sponsor an event. From festivals to local running events, get out there and promote the excellent work you do. Once you’ve signed up, comment on the communication boards and post videos and reels on the day to show off your booth and participants. If you’re able to capture attendee emails, send a quick follow-up saying how great it was to meet.
4. Use Your Reviews
Patient reviews are beneficial for so many reasons. This PT Month put up a bulletin board and post reviews so people can see it as they walk in. You’ll need to remove the reviewer’s name, but having that constant visual of a job well done, may motivate your therapists to ask for and patients to leave reviews. If your therapists are competitive, you can use this as a contest to see who can get the most mentions on the board.
5. Get Involved with the Chamber
If you’re in a tight-knit community, see if you can place an ad or have an open house advertised through the Chamber of Commerce. It’s a great way to build awareness and get different types of people through the door. If not, that’s okay – see if you can pair up with other local businesses in the same business park/center to promote each other.
There are many more ways to celebrate Physical Therapy Month. The more you succeed in your messaging, the more our profession succeeds. Our main competition is not each other. It’s the lack of public awareness about physical therapy. Let’s get the word out and have fun!
